Marketing encompasses everything about your book from the title to the cover design and even the category it’s listed under. Start thinking about your book as a product – as well as a piece of creative genius!
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Social media is invaluable for spreading the word about you and your book. It is a great way to connect with people, target particular audiences and reach a huge number of people. Social media is one of the most effective tools for book and author promotion. The options really are endless!
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If you really want to make sales of your book it’s not enough to begin marketing your book once it is published. Starting to think about marketing at the very beginning of your publishing process will help you to create a book with sales in mind.
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Publicity in traditional media such as newspapers, magazines, TV and radio usually requires knowledge of the industry, contacts and long lead times. Online publicity can be more rewarding if you are willing to apply time and energy.
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Readers want to know what makes an author write about a particular subject. You can set up your own author page quickly and easily yourself, completely for free!
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You don’t need to spend a fortune and you don’t need to hire a PR company to get people to notice and engage with your book. Here are ten simple tips on how to market your own book without spending a penny.
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Your book might not have mass market appeal, but having a niche book is very often a big plus for the self-publishing author.
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You might think a launch is only for famous authors, but you’re missing out on a huge opportunity by not having one. It offers great publicity opportunities and can be an enjoyable, positive way to kick off your book’s release and engage with your local bookshops.
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Marketing a new book takes time, planning, research and a lot of persistence! Here are our top ten tips to get you started:
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Many successful and newer authors will strive to build a social media footprint for a number of reasons. Gaining market insight, meeting potential readers and building communities are all great reasons to get onto communication channels such as Twitter, Facebook and Google+. The question that authors come up against is how to translate all that overhead activity into income in order to make it all worthwhile.
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